The 180 m2 Concept store welcomes you to rent ski and snowboard equipment, as well as to buy textiles, accessories, skis and snowboards.

Ideally located at the start of the main Bergers ski lifts, we welcome you in good spirits and professionalism for ski and snowboard rentals, as well as for the purchase of equipment and textiles from leading brands.

Located at the start of the main lifts, in the galerie des bergers, lift cashier, ESF departure and piste departure, 50m from the store.
Wherever you stay in the resort, take advantage of this ideal location to leave your equipment in the store for safekeeping.
The Concept store welcomes you in a newly renovated 180 m2 store dedicated to ski equipment rental and sales.

With the same team of mountain and snowboard enthusiasts, we'll be happy to advise you on your choice of ski and snowboard equipment for hire in the store (over 600 pairs of skis available for hire), from leading brands such as Rossignol, Blackcrows, Dynastar, Head, Lange, K2, Burton, Jones, etc.

The Concept store is also THE snowboard specialist in Alpe d'Huez! On the 1st floor of the store, come and discover our boardshop, with a huge choice of boards, bindings and boots, from leading brands such as Burton, Jones, Lib Tech, K2, Dupraz, Flow, Northwave,...

On the ground floor, the textile area, with market-leading brands such as Millet, Norrona, Volcom, Degré7,... will enable you to find the ideal outfit to face the most extreme winter conditions.

The accessories and ski equipment area offers a wide choice of head-to-toe equipment from the market's leading brands.

Ski/snowboard/cross-country ski/luge/snowshoe rentals
Test center: come and test skis and snowboards free of charge, with a view to purchasing them in-store.
we fit your ski boots to your feet.
Ski preparation workshop: we maintain and repair your skis/snowboards in our in-store workshop.

-Textile sales: Millet/Norrona/Poivre Blanc/Volcom/Burton brands...

-Snowboard sales: brands Burton/Lib Tech/Jones/K2/Dupraz/Rossignol/Flow/DC Shoes...

-Ski accessories : brands Sorel/Smith/Scott/K2/Kimberfeel/HMR/Bollé/Barts/Level/Millet...

-Ski equipment sales: brands Black Crows, Rossignol/Dynastar/Faction/Head/Lange/K2...


179 avenue des Marmottes
38750 Alpe d'Huez

Telephone : 04 76 80 31 96
e-mail :
Website :
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Facebook page :


From 2 years old


From 02/12/2023 to 21/04/2024
daily between 8.30 am and 7 pm.

Services on site

  • Pets welcome
  • Cross-country ski hire
  • Ski touring equipment hire
  • Downhill ski hire
  • Snowshoe rental
  • Mountainbike hire
  • Toboggan rental
  • Snowboard rental
  • Battery assisted bike rental
  • Battery assisted mountain bike rental
  • Ski Helmet Rental
  • Rental of mountain safety equipment in winter
  • Sale alpine ski
  • Sale of Cross-country skis
  • Sale of Snowboard
  • Sale snowshoes
  • Shoes
  • Bootfitting
  • Sale of adult technical clothing
  • Sale of technical clothing for children
  • Sale of adult clothing
  • Sale of children's clothing
  • Sale of sportswear clothing
  • Sale of MTBs with electric assistance

Further information

Mean(s) of payment

  • Bank/credit card
  • Check
  • Travellers Cheque
  • Cash
  • Cadhoc cheque

Language(s) spoken

  • English
  • French

Information in

  • French